At the completion of this module, the learning outcomes are as follows:

• What marketing really is in practice; concepts definitions and techniques

• Steps to prospecting discipline and the practical steps to follow in assisting prospecting.

• Professional selling with skills and qualities you need.

• Selling by objectives the essential planning process for maximizing effectiveness.

• How to make appointments and obtain interviews with the ability to answer objections.

• How to gain and fully retain attention.

• Questioning and listening skills to probe and identify real needs.

• Offer analysis; the vital discipline which assembles the features of you offer, converts them into benefits and relates them personally to each customer.

• The ‘marketing mix’ and the other factors to allow the achievement and sustainable marketing research and segmentation.

• Product planning and developing different strategies in utilizing the importance of product life cycles.

• How to set prices objectives and methods.

• Marketing communication media and methods (Theme versus Scheme methods).

• Advertising, public relations, sales promotion, merchandising, direct mail, and telesales.

• The Internet and marketing.

• How to select the right distribution channels and marketing management.

   

• The Marketing Plan and implementing marketing strategies